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ethnography

Good business solutions are tailored to the culture of the users. Ethnographers observe and analyze people in their natural situations and translate these needs into design requirements.

TerraNova offers

  • tracking of societal trends that impact your business

  • ethnographic observations in retail and work settings

  • participant observation with user communities

  • solutions structured around your company's organizational culture.

Learn how customers or employees really use your web site or product.  We study users in home, work, or retail environments and provide personas, design requirements or redesign recommendations. 

 

 

Atlanta, Georgia, USA 

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